Privacy Policy

Privacy Policy

Last Updated: September 5, 2025

LSM Analytics LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting personal data. This Privacy Policy explains how we collect, use, and disclose personal data, and describes your choices and rights under applicable data protection laws.

We adhere to the EU-U.S. DPF Principles with regard to personal data transferred from the European Union and the United Kingdom.

1. Scope

This Privacy Policy applies to personal data we process about individuals in the European Economic Area (EEA), the United Kingdom (UK), and Switzerland, where such data is transferred to the United States under the DPF Principles.

2. Our Commitment to the DPF Principles

LSM Analytics LLC complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, as set forth by the U.S. Department of Commerce.  LSM Analytics LLC has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern.  To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

3. Personal Data We Collect

We may collect the following categories of personal data:

• Contact information (e.g., name, email address, phone number)

• Account and profile information

• Technical information (e.g., IP address, device identifiers, browser type)

• Usage data related to our services

• Any information you voluntarily provide to us (e.g., through customer support or forms)

4. How We Use Personal Data

We use personal data for the following purposes:

• To provide and improve our services

• To communicate with you and respond to inquiries

• To manage accounts, billing, and transactions

• To ensure security and prevent fraud

• To comply with legal obligations

• For other purposes consistent with the DPF Principles and as described at the time of collection

5. Disclosure of Personal Data

We may share personal data with:

• Service providers and vendors who perform services on our behalf

• Affiliates, subsidiaries, and business partners

• Public authorities when legally required to respond to lawful requests

• Other third parties with your consent or as permitted by law

If we transfer personal data to a third party acting as a controller, we will comply with the Notice and Choice Principles. If we transfer personal data to a third party acting as an agent, we will comply with the Accountability for Onward Transfer Principle.

6. Your Rights and Choices

Individuals in the EEA and UK have the following rights under the DPF Principles:

• Access: You may request access to the personal data we hold about you.

• Correction: You may request that we correct inaccurate or incomplete data.

• Choice: You may opt out of (i) having your data disclosed to a third party (other than as an agent) or (ii) having your data used for a materially different purpose than originally collected.

To exercise these rights, please contact us at: info@lsmanalytics.com.

7. Data Integrity and Retention

We process personal data only for purposes consistent with those for which it was collected and retain it only as long as necessary for those purposes or as required by law.

8. Security

We take reasonable and appropriate measures to protect personal data from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

9. Recourse, Enforcement, and Liability

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, LSM Analytics LLC commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.

• Inquiries or Complaints: EEA and UK individuals with inquiries or complaints should first contact us at: info@lsmanalytics.com.

• Independent Recourse Mechanism: We have further committed to cooperate with data protection authorities (DPA) in the European Union / European Economic Area, the United Kingdom (and/or, as applicable, Gibraltar) to resolve DPF-related complaints.

• Binding Arbitration: Under certain conditions, individuals may invoke binding arbitration as a final recourse.

• FTC Jurisdiction: Our compliance with the DPF is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

10. Onward Transfers and Liability

LSM Analytics LLC does not plan to transfer personal data to third parties.

If in the future we transfer personal data to a third party acting as our agent, we will do so in compliance with the Accountability for Onward Transfer Principle of the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. We will remain liable under the DPF Principles if such an agent processes personal data in a manner inconsistent with those Principles, unless we prove that we are not responsible for the event giving rise to the damage.

11. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

LSM Analytics, LLC

17 S 6th Street

Lafayette, IN 47901

United States of America

info@lsmanalytics.com

+1 (646) 812 8196

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date.